Inspired by Asian Philosophy which values harmony between nature and human, and balance between body and mind, Sulwhasoo revives the legendary Asian medicinal herbs with advanced modern science.

Suh Sung-Whan, Sulwhasoo’s founder, grew up in the town of Kaesong – renowned for exceptional ginseng cultivation. He learned the healing powers of ginseng from his mother and dreamt of harnessing ginseng’s natural benefits for skincare.


ABC Ginseng Cream was launched, brining an innovative ginseng based product to the beauty market.


The development of saponin stabilizing technologies enabled the creation of Ginseng SAMMI infused with ginseng saponin. It was largely welcomed by consumers over the world, marked the global presence of Sulwhasoo.


The brand evolved to ‘Sulwha’, symbolizing the bloom of a beautiful snow flower in Spring. At the same time, the ginseng saponin separation technology was developed and applied to cosmetic formula.


Through continuous research, the brand developed its unique formula, JAUM Balancing ComplexTM by bringing together modern science and the wisdom of the traditional Korean herbal medicine.
With these enhancements, the brand added the final character for phenomenal ‘Soo(秀)’ to complete the brand name Sulwhasoo.


The 1st generation Concentrated Ginseng Renewing Cream was released, containing ginseng root extracts as the main ingredient.


Concentrated Ginseng Renewing Eye Cream captures the efficacy derived from ginseng leaves and stems carefully grown through water culture.


Full Ginseng line is complete with the introduction of the NEW Concentrated Ginseng Renewing Serum and two brand new products: Concentrated Ginseng Renewing Water & Concentrated Ginseng Renewing Emulsion.